Telemarketing List

They feel less pressured and more relaxed than during "official" business hours and may be more willing to talk. You can always develop a sense of camaraderie with a comment like, "I see you're working late like me. We seem to do that a lot in our business, don't we?" But say this only if you can be sincere. Don't say it if you feel phony. On the other hand, if you sense the prospect has been caught off-guard and is uncomfortable with the fact that you've reached him or her, quickly explain who you are and why you are calling, ask if it's a convenient time, and if it's not, set an appointment to call back at a specific time and date.


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Telemarketing List info: Those of you who sell to businesses have a problem that consumer service marketers do not: namely, getting past the secretary, receptionist, or assistant when calling to speak with the prospect. "I refer to secretaries and receptionists as 'filters' because they were hired to filter calls," says sales trainer Bill Bishop. "Some calls are to be filtered through, and some are to be filtered out." Be aware of your prospect's reaction to being "caught" answering the phone at these hours. See also Telemarketing List.

 

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