Targeted Sales Leads
Try to reach an agreement on an offer that will produce a prospect worthy of immediate, personal follow up. Sometimes, of course, you want to attract more than just the most qualified leads, to generate as many responses as you can. Even in this situation, if sales people are involved in creating the offers, they will better understand what they will need to do to qualify the leads further, and they will be less likely to criticize the quality of leads. Granted, your prospect profile and your personal experience may give you similar information, but the point is to involve salespeople in the offer planning stage.
Full Service Marketing
Website Promotions
Targeted Sales Leads info: Determine how many leads you can reasonably handle in a given period. Consult with sales staff in creating offers to generate leads. Receive and record leads. Sort and qualify leads, and send literature requested, reserving the most elaborate expensive follow up kits for the highly qualified leads. Promptly submit leads and data to sales force for follow up. Track leads throughout the sales process. Determine the percentage of leads converted to sales; sort by source. Calculate costs per lead generated. See also Custom Lead Generation.
Response Makers - Targeted Sales Leads
