Targeted Online Marketing
The advantages of Internet research are quickly apparent. The results were amazing. Janice Gerstein, director of marketing, found the on-line sessions were cheaper, more accurate, and fast. She believes that anonymity allows on-line participants to be honest. Furthermore, special software allowed her to send the moderator messages without the participants knowing. The on-line sessions cost one-third the price of a traditional session, and Gerstein received a full report in one day as opposed to four weeks 42 The cost is reduced because participants can dial in from nearly any global location, eliminating the costs of travel, accommodations, and facility rental.
Full Service Marketing
Website Promotions
Targeted Online Marketing info: Many companies encourage customers to fill out a Web site registration form. The participant is usually asked to volunteer some personal information in exchange for a free gift, coupon, or some other incentive. The information helps the marketer to understand Internet behavior and habits. Banyan Systems, for example, has a Web site registration form that profiles customer interests. Not only can the information be used for research, but also relevant e-mail can be automatically for-warded to those who want it. See also Direct Mail List .
Response Makers - Targeted Online Marketing
