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Targeted Mailing Lists - Facts:

Lead generation is the largest segment of business direct marketing, and it takes many forms, from general prospecting for leads to developing and qualifying leads for sales visits. In essence, lead generation implies database building, because you're gathering responses to develop later.

When you establish a new customer, you're building your back-end possibilities.
Sales support is also a broad portion of B-T-B direct marketing. It contributes to salespersons' objectives, either before or after sales calls. It lets you reach customers several times in different ways, without always requiring a salesperson's presence.

The more complex your product and the lengthier the sales cycle is, the more helpful direct mail and other methods can be in reinforcing sales points, explaining benefits, and keeping prospects thinking about you. Related to the sales support goal is awareness building. Direct mail, in particular, can be effective in establishing and fortifying your image among a small group of company decision makers and opinion leaders.

If you cannot afford to buy large ads in major national business publications to keep your company name and image in front of your audience, select your special target market and send them several image awareness pieces. Mail order is not as common in business as it is in consumer marketing, but that doesn't mean you can't use this form of selling. In fact, if your unit prices are not high and your products require no demonstrations, mail order can be lucrative.

For the average cost of a few personal sales calls, you can reach a thousand people via direct mail and hundreds of people via telemarketing. Business products sold by mail order include office supplies and equipment, books, seminars, PC software, periodicals, freight forwarding, advertising specialties, business forms, medical pharmaceutical supplies, and other consumable business products.

Office and computer supplies take up a large chunk of the business-to-business mail order market. One of the largest mail-order marketers is the Quill Corporation. Through its huge catalog and dozens of separate mailings, the company sells everything from pencils to computers to personalized stationery. As with consumer mail order, you can use this sales method alone or to expand your distribution options.

Explore mail order as an option to the rising costs of personal sales and sales through distributors.

More about Targeted Mailing Lists.   See also: Internet lead Generation and Direct Mail Fulfillment.

Response Makers - Targeted Mailing Lists