Targeted Leads
These "plain" fronts transplanted into direct mail packages are incongruous, and thus appealing. The brochure in figures discussed shows the opposite side of the Nightingale Conant brochure from the classic package. The size and quality of your brochure should be dictated by your marketing objectives as well as by your budget. Some topics, for example, benefit greatly from good quality color photos. Selling food, travel destinations, and collectors' art will be easier with attractive, full color photos. Direct mail is flexible, however, and if you're on a tight budget and can't afford color or photos, try words printed black on white.
Full Service Marketing
Website Promotions
Targeted Leads info: Mail order marketers often do front end and back end marketing at the same time via different media. While a catalog firm is serving existing customers through direct mail, for example, it might be using direct response magazine ads or direct response radio to expand its house list of customers. When people respond to the magazine or radio ads, they start receiving direct mail. The front end/back end (and lead generation) strategy is appropriate for most direct marketing, regardless of your product or service. See also Business Leads.
Response Makers - Targeted Leads
