You and your broker compiler select lists and place an order. ship lists and similar sources probably aren't updated as often as even some of the more neglected compiled lists, you can update your own list using the telephone providing the list you have has phone numbers. To promote the business writing training programs I conduct, I once created my own list of meeting planners from associations that had scheduled their annual conventions near where I live. I obtained the information from a local chamber of commerce, a directory of association executives, and from two association trade journals. You might think that someone who has just bought a new Jeep or similar vehicle would be a good candidate for direct mail, and they might.