Targeted Consumer Leads
A Miller, for example, started selling a plant guide on CD-ROM via his nursery's Web site. Additionally, if you have a complex product or service, or a variety of products, a Web-site format gives you almost unlimited space to explain, provide examples, and close the sale or generate a lead. Finally, as the price of getting online drops for Web-site owners and surfing consumers, having what's called a Web presence can give your customers an-other way of receiving your message. The Web is becoming the Yellow Pages of the new millennium so, in future, your going online may make sense as a way of referring customers to your address, phone number, and e-mail address.
Full Service Marketing
Website Promotions
Targeted Consumer Leads info: Thousands of large companies got on the Web, often at a cost of tens of thousands of dollars or more, with little thought of using it to generate sales or cads. To decide if the Web will work for you, too, focus on how you're going to atract people to your site and how you're going to sell them once you do. Renember to figure in the cost of your time and energy establishing and naintaining your site, as well as promoting it. Don't let the Web steal too nuch time from you and your employees until you see income. See also Database Marketing .
Response Makers - Targeted Consumer Lead
