What is the best way to reach your audience and create a relationship with them? We offer Targeted Mailing List, industry leading Prospect Lists solutions, Targeted Online Marketing information, and Prospect Lists tips. See Telemarketing Lead. Your business is strictly mail-order, direct response lists are your most import source of potential customers. This shows a typical SURDS database listing. A variety of information is provided for each list. After you've studied the directory and selected some Promising lists, you can call the firms that manage the lists and ask for data :arts. When you review a list directory and data cards, you need to consider a 'variety of factors about each list. When a major mailer runs a successful test of a small portion of a list, he will return to the list owner and ask for a continuation. Suzuki's direct marketing agency used motor vehicle lists to identify' owners of different brands of motorcycles. These criteria are based on the idea that people tend to repeat them-selves. The regency factor is one of the most crucial in mail order. People who have ordered something through the mail recently are more likely to do it again than people who ordered a year ago. Most rental lists have a hot-line selection that includes only those people who have ordered recently. "Recently" is usually defined as anywhere from one to six months, depending on the list. The hot-line time period will be spelled out. |
Prospect Lists
Monetary (Average Amount of Sale). This measurement tells you the average amount customers spend on individual orders or the amount of contributions in the case of fund raising. Some list selections are broken down by different average amounts spent. For example, you might rent a list of people who spend an average of $75 per order, or a list of people who spend only $30 per order.Naturally, people who order frequently are desirable customers. These multi-buyers are available on lists, but you need to know how recent the purchases were and the amount spent for the frequency criteria to have meaning. A recent multi buyer who spends an above-average amount on each order would be a prime mail order customer.
How big is the total list? Knowing how big an entire list universe is will give you an idea of the depth of some selects. For example, suppose you want to select people whose average amount of sale is relatively high and to segment further by a limited number of ZIP codes. If the list you want to draw from has only 10,000 names from across the United States, chances are you'll find few names to match your criteria.
Size of the list universe is an important factor in testing. If you had to choose to test one of two similar lists, the larger list would provide greater possibilities for further sales. Method of Payment. Not every list owner has information on how customers pay for merchandise, but when available it can be helpful to you in matching your customer profile.
The continuation is simply another batch of names from the same universe.