Product Marketing Online

According to the instructions, if the paper turned blue or green, it meant that your current soap was alkaline. The paper would not change color with Dove, you were told, because Dove was non alkaline. A chemical company used a similar technique in a mailing to chemists. In one advertising package, the company sent samples of it with the samples generated a one-third greater response. Instructions told you to wet your current soap bar and the sample of the Dove beauty bar. Then you were to apply a piece of litmus paper to each. For example, WP-Studio, an on-line entertainment company, took to the net when traditional focus group work seemed unsuccessful.