Post Card Mailing Service
Two effective postcards, illustrated in this section, are selected for their offers as well as their designs. Both cards are aimed at back-end sales from past or existing customers. The Texas Hotel card uses the "picture" postcard for-mat with message and address portions on the flip side. To do that, have separate letterhead printed with the name of your in-house agency and use it for correspondence and insertion orders (orders for ad space). Keep a separate checking account to pay for your advertising space and commercials.
Full Service Marketing
Website Promotions
Post Card Mailing Service info: Some in-house agencies at larger companies have actually accepted work from outside clients so that they have become profit centers for the parent companies. One thing to ask your media representatives about is per-inquiry (PI) ads or spots. To fill unsold air time, some stations sell spots for a price based solely on the number of inquiries received. Newspaper space may be available through similar arrangements. PI agreements let you advertise without up-front media costs and they let the station or paper share in your success. See also Business Post Cards.
Response Makers - Post Card Mailing Service
