Post Card Mailing Service and Consumer Direct Marketing information: You're advertising in a field, such as training seminars, that has successfully used self-mailers almost exclusively. Postcards are a standard format for vacationers writing to relatives and for the response side of direct marketing, but not too many advertisers use them as direct mail. The advantages of postcards are their shorter lead times and low production costs compared to other formats. Since they are relatively scarce in advertising, their uniqueness makes them stand out.
With the right creative idea, a postcard can have the attention-grabbing power of a much larger or elaborate mailing piece. Like self-mailers, postcards have the power to create awareness-building impressions for your company or product. Some advertisers treat postcards like small self-mailers, putting a headline on the address side and body copy with a second headline and artwork on the other side.
To capitalize on the traditional format of a picture postcard, put a picture or short headline on one side (the billboard side), and the message and address on the other. If you copy the picture postcard format, your billboard side should contain a strong benefit headline or offer, an intriguing photo or illustration, or both. A further option is the use of a media buying service. Even some advertising agencies use outside buying services.
About Post Card Mailing ServiceMore than with print media, the cost of radio station time is usually subject to negotiation. The rate card may be just a starting point. Open negotiating is so common that the 15 percent agency discount becomes a moot point. You simply negotiate for the lowest base price, period. Even though negotiation is common in radio, that doesn't mean it's easy. When you're ready to negotiate the best prices, prepare to wheel and deal with radio station sales reps. |
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Response Makers - Post Card Mailing Service