Phone Appending Service and Targeted Business Mailing List information: Similar significant differences are to be noted in costs at different levels relating to total dialings per phone hour, total decision-maker contacts per phone hour, and total orders per phone hour. Such computations provide a realistic approach to determining break-even point. These two worksheets relate to the sale of products or services, but the same type of arithmetic can help predict likely costs for literature requests, product information, customer service calls, sales support, full account management, or sales promotion.

The calls handled or made per phone hour might vary by application, but the principles are the same. When comparing outbound sales calls to field sales calls, the pure ratios favor telemarketing. On the average, a field salesperson can make five to six calls a day (25-30 a week). On the average, a telemarketing salesperson can make 25-30 decision-maker contacts a day (125-150 a week). Therefore, to achieve the same contact level, on average five field salespersons would have to be added for every telemarketing salesperson.

For those who opt for an in-house marketing operation, it must be emphasized that there is far more involved than putting a successful salesperson on the phone. As a matter of fact, more often than not, the worst thing one can do is put a successful staff salesperson into a telemarketing center. A field salesperson thrives on face-to-face interaction and resists being desk-bound.

Response Makers - Phone Appending Service