What is the best way to reach your audience and create a relationship with them?

 

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Effective headlines should grab the reader's attention, isolate and qualify your best prospects, and draw your reader into the subheadlines and the text itself. Avoid SHOUTING! Using CAPITALS in your subject line is the same as SHOUTING AT THE READER! DON'T DO IT!! Stay away from ad copy in your subject lines, it is the kiss of death for an e-mail. Most people when they open their e-mail delete all the ads as the first step.

 

Use personal names in the "To" and "From" headings whenever possible, as this creates a more personal relationship. Most e-mail pro-grams allow you to attach your personal name to your e-mail address.

 

Have you ever received an e-mail message in which the first screen or first several screens were a string of other people's e-mail addresses to which the message had been sent? Didn't you feel special? Didn't you feel the message was meant just for you? For all other e-mail programs, consult the Help file included in the program. Avoid using fancy formatting such as graphics, different fonts, italics, and bold, because many e-mail programs cannot display those features. Your message that reads: "I loved the flowers. Love 'ya" could be viewed as "I <I>loved<I> the flowers. <B>Love ya<B>" if the recipient's e-mail software can't handle formatting. Kinda loses the impact!

 

 

 

If your e-mail package doesn't have a spellcheck feature, you might want to consider composing your message first in your word-processing program. Spellcheck it there and then cut and paste it into your e-mail package. Under "User information," type your name and organization in the appropriate boxes. It is the name from this area that will be seen in the "From" field in the user's e-mail program.

Choose your words carefully. E-mail is a permanent record of your thoughts, and it can easily be forwarded to others. Whenever you have the urge to send a nasty response, give yourself an hour or two to reconsider. Those words may come back to haunt you and they usually do. If you want to be really careful, test the e-mail in a number of the popular packages to ensure that your message will be received in the attended format.

 

The only difference between the two messages was that in one, we included a call to action. In that message we asked: "RSVP before Wednesday at noon indicating if you will be attending as we must make arrangements for lunch," and in the other, this same line read: "Please let us know if you are planning to attend as we must make arrangements for lunch."

 

There was a 95 percent response rate from the group who received the first message. This is because we gave people a call to action and a deadline, and they felt obligated to respond more promptly. Meanwhile, fewer than 50 percent of the people in the second group responded to our message. What does this tell us? To improve your response rate, give your readers a call to action when you send them e-mail.

People will respond when told to do something; they act with more urgency when there is a deadline.

 

IResponse Makers - Opt In Email Marketing