Opt In Email Marketing
The most common way of doing this is to include some copy at the beginning or end of the e-mail that, in effect, asks the recipient to simply respond with a word, such as "on-subscribe," to prevent receiving future promotional e-mails from you. Some experts believe you should include a Web page link in your e-mail for opting out. At this link, you could offer the individual an opportunity to change his or her mind about opting out. You might want to test this approach yourself. Always provide the recipient with the ability to "opt out." Even if you have received permission to send someone promotional e-mail, it is good practice to let the recipient opt out (tell you he or she does not want to receive future promotional a-mails from you).
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Opt In Email Marketing info: You could say the same thing about early direct mail, but it took decades before direct mail became an accepted form of advertising. Today, unsolicited e-mail already has a poor reputation. Known as "spamming," it can create nothing short of fury on the part of recipients. The California law in particular has national implications. It basically says that to send unsolicited commercial e-mail to an individual in California without that person's consent is illegal. It goes further by saying that an ISP with an anti-spam policy can sue anyone, anywhere, if the ISP's equipment located in California is used to deliver the unsolicited e-mail S, See also Targeted Online Marketing.
Response Makers - Opt In Email Marketing
