Online Marketing and Web Advertising information: If you are going for sales leads, make sure the postcard can stand alone as both advertisement and a response device. For example, to offset the cost of the card or the literature they are mailing, some advertisers ask prospects to pay a nominal sum ($I to $3 is typical) to receive their literature or samples. But that means prospects can no longer use the card as a stand-alone response device. They must now get cash, money order, or check, type an envelope, and enclose the postcard with payment.

 

We said earlier that response from a postcard deck is typically one-quarter to one-half percent of the total circulation. But this can vary tremendously, depending on the product and the offer. For those of you selling business or industrial products, here are some guidelines for structuring your offer to be an overwhelmingly good deal. The convenience of easy response is destroyed, and response goes way down.

 

Have one, two, or three check-off boxes so prospects can quickly indicate what they want to receive. Include your phone number and even your fax number in bold type at the bottom of the selling side so prospects too impatient to fill out the card can simply telephone. Some will. Also, putting the name and address block in the upper left corner of the BRC side means making it small to fit the tiny space, which makes it more difficult for prospects to write in their information.

About Online Marketing

Putting the name and address block on the BRC (business reply card) side interrupts the action, forcing the prospect to search for the name and address block and turn the card over.

 

I vote for putting the name and address block on the same side as the rest of the sales copy because it logically connects the response device with the sales pitch. If prospects have been persuaded by your sales pitch, you want them to pick up a pen and begin writing their name and address. The name and address block on the "sell side" makes this a natural progression. It also allows ample space for writing.There should be sufficient room for the prospect to fill in name, company, and address.

 

| Online Marketing | Web advertising | Website Development |

 

Response Makers - Online Marketing