Marketing Strategies
First, by introducing the Internet as an electronic response path in your mailing piece (pointing the prospect to either an e-mail address or, better yet, a specific Web URL) you can potentially increase overall response to your mail campaign. Then, if you enhance your direct mail with carefully targeted Web advertising or opt-in e-mail, you can in-crease the overall response rate. Finally, if you create a special Web response form (WRF) to capture responses and ask respondents to answer a number of qualifying questions, you can significantly increase the number of qualified leads.
Full Service Marketing
Website Promotions
Marketing Strategies info: The bottom line is that you enhance your direct mail lead generation by leveraging the Internet. You acquire more qualified leads from your direct marketing lead generation campaign at a very low incremental cost. Let us use a hypothetical marketing situation to demonstrate the real impact of the Internet on traditional direct mail lead generation. Later in this chapter, we will get into more detail about each of the program components mentioned below. See also Consumer Mailing List.
Response Makers - Marketing Strategies
