Marketing Lead Generation If this is your only electronic option, it would probably be more effective to use traditional Marketing Lead Generation — a mail or fax-back reply card or form, or a special telephone number, preferably a toll-free one. The better electronic response option is a Web response form, which will be explained soon..
About Marketing Lead Generation Going back to our example: The controller is most concerned with how the software can simplify accounting procedures and wants to know in detail what accounting methods the software employs and how the numbers are treated.
Offer an e-mail address as a response path in direct marketing programs. (Better yet, offer a URL leading to a Web response lists . More about that later.) An e-mail address can be reached by virtually anyone with Internet access, because e-mail is still the most popular Internet application. The mechanics are simple: You set up an e-mail address through your online marketing service or your Internet Service Provider (ISP) and use it as one of the response paths in your direct marketing promotions. E-mail addresses used for marketing purposes are often labeled info@[e-mail box location] so that prospects and customers can respond electronically to a general post office box instead of an individual's e-mail address.
Marketing Lead Generation info: Today, internet marketing online ads are developed in much less time and are placed on Web sites very quickly. Web traffic analysis software can tell you the next day if the banner ad is working or not by tracking the number of visitors who clicked through and visited your site through the ad. This provides you with the opportunity to change the site on which you are advertising or to change the banner ad to see if it will attract a greater audience.See also Phone Appending Service.
Offer an e-mail address as a response path in direct marketing programs. (Better yet, offer a URL leading to a Web 
