Mail Postcards
Telemarketing produces 45 percent of all business-to-business direct marketing purchases. Direct mail produces 26 percent. Before calling a number, savvy telemarketers ask themselves what they know about the prospect, what they need to know in order for the prospect to take the action desired, what information might be obtained from a screener, what to say in case voice-mail technology answers the call, what their opening statement will be, what questions they'll ask, and how they'll end the call (no matter what happens).
If a member of your company makes the phone calls, certain incentive policies should be instituted. What happens to telemarketers and What kinds of companies telemarket?
| Mail Postcards info: Talk clearly and use short sentences. Talk loudly, but not directly into the mouthpiece; talking across the mouthpiece gives the most effective voice transmission. Your voice should project authority and warmth while instilling trust. Your message should be stated as concisely as possible. Whatever you do, don't read from a script. Find words and phrases that come naturally to you. Leave space for the person on the other end to respond. Guerrillas are in full control of their telemarketing and do not recite awkward memorized speeches to their prospects. See also Telemarketing List. |
Response Makers - Mail Postcards