List Services and Website Development information: There are various meta-indexes of publicly accessible mailing lists where you can search by title or by subject. Some of these sites pro-vide detailed information on the mail lists, such as their content and the commands used to subscribe. We have provided information on a number of these resources in the Internet Resources section at the end of this chapter.

Once you have identified mail lists that have your target market as members, you will subscribe to those lists. To confirm that the list is appropriate for your marketing purposes, lurk a while to monitor the discussion taking place. Once this has been confirmed. You can create your own publicly accessible Internet mailing list. This is something you will want to give careful consideration to before you make your final decision.

It takes lots of time and effort to do this right. There are also third and fourth digits to further divide the major groups into more specific categories. For example, SIC. classifications 60-67 cover SIC. Code is this Finance, Insurance & Real Estate. Within that group SIC. #63 is specifically easy to use. for insurance carriers. Breakdowns within class 63 to more narrowly define a market are SIC. 6311, life insurance carriers; SIC. 6321, accident and health insurance; SIC. 6324, hospital and medical service plans - and so on.

Response Makers - List Services