Direct Marketing and Advertising Mailing Lists information: You can offer a specific piece of literature that will be of interest only to key companies or specific titles. Call or write to a responsible company officer and say you are going to send literature. Ask for the name of the proper individual to whom it should go. You will be surprised at the excellent response you receive.

 

Trade show registration lists can be a very effective source for your house list. Trade shows can be used to develop names for your list, provided you qualify the prospects right on the spot and ask for names of others to whom your material should be sent. Fulfillment is done following the show. Plan your list by takeing time to look at future potential. Should you code by product, dollar value of purchases, date of purchase?

 

Among the usual methods of name collecting at trade shows are prize drawings, visitor guest logs, and literature request forms. Two of the more imaginative methods that have been used effectively are the use of a tape recorder. The visitor picks up the microphone and gives his or her name, position, address, and the type of information wanted.

 

 

 

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However, compiled lists offer you opportunities to reach your select audience, possibly better than any other source. Why is this? Compiled lists are custom built lists.

 

The compiled list category is the largest of the 3 we've discussed because you can build names from just about any source. It has been estimated that some lists in America total 5o0 billion people. Obviously, many lists include the same people many times over. Here are a few of the many sources for compiled lists: Government information, Directory publishers, Telephone company data, Credit reports, and trade associations.They come from scores of sources, and depending on your needs, your product, and your offer, they may be just right for you.

 

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Response Makers - Direct Marketing