Direct Marketing Post Cards
How often is the list used? Does the list owner make regular mailings to the list (for example, a magazine or promotional mailings to buyers)? Is there any "independent" means of ensuring the list quality? Business publication lists are subject to audit. This means names of qualified readers must be verifiable. Is this possible with the list you want to use? What selections are available? Are there psychographic, demographic, and/or geographic selections? Is the list in postal code order so you can benefit from reduced postal rates? Can you get a sample of the mailing label or dump of the magnetic tape?
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Direct Marketing Post Cards info: Because of their immense value to their owners, most lists are made available for one-time rental only. Some compiled lists are sold outright or for multiple use over a set time. How is this list available? What type of company or organization uses the list? A good list owner will usually not disclose the names of other clients, but will let you know the types of businesses that have used it. Is there a protected mailing date? In other words, will x number of other mailings be done to the same list the same week your mailing is sent? See also Telemarketing List.
