Are you searching for Direct Mail Printing?
Reach your target market.

 

Direct Mail Printing - Facts:

More packages wind up in a wastebasket than meet any other fate in direct mail. Like 98% or more. But if the first page or two aren't written well or aren't interesting, no one will read on. It doesn't matter send for them. In long copy that fails, your offer won't matter if it's buried in the last few pages - no one will get to it.

 

You have about five seconds to be so arresting your customers won't dare put your letter down. If your mailing package is short and not quite right, you still have a chance for it to be looked over, read, the offer seen and understood, and a response generated.

 

The brevity of the design will allow a reader to skim to all The five second rule. the important parts. But if your package is long and not quite right (poor design, visually forbidding to read, not interesting, not benefit-oriented, not compelling), your customer won't have the time or inclination to figure it out.

You have about five seconds to be so arresting your customers won't dare put your letter down. Direct mail going to many recipients it's worth the time and effort you're going to put into how long it takes.

 

If you want to grade your letter copy with a numerical grade, give yourself
Numerical grading 10 points for every time you use the word "you" or "your," 20 points for each for letters. benefit you mention, 30 points for mentioning the best benefit, 5 points for each action word, and 10 points for each action or command word directed at your objective (send in the postage-paid card).

 

Add 25 points for each time you use the word "Free." Deduct 50 points each time you use the word "I," deduct 100 points if you use "I" to start a sentence at the beginning of a paragraph. Long Copy vs. Short Copy, Which Really Works Better? What works best, short or long copy? The big downside of long copy is: if you miss your mark with long copy. The danger of long copy, especially in the beginning your long piece of direct mail can be long gone.

In the long copy vs. short copy war, the Short copy shorter the copy, the better.

 

More about Direct Mail Printing.   See also: Data Cleaning and Direct Mail Fulfillment.

Response Makers - Direct Mail Printing