Full Service Marketing
Website Promotions
Are you searching for Direct Mail Lists?
Reach your target market.
There are many government rules and regulations surrounding sweepstakes offers, if you trip over one you can land with your other foot in court. If you still feel a sweepstakes would enhance your mailing piece, go to the premium shows or contact a premium or ad specialty house as found in some of the marketing magazines; and let them professionally set it up for you.
If you're mailing a couple of hundred pieces in a consumer campaign, you can try your hand at the writing and graphics yourself - just to test the waters. Usually it doesn't pay to spend a lot on professional art and copy for this kind of a limited test mailing. For only a little money, a good letter and specification sheet can be very effective.
Put a lot of time and effort into the few words of teaser copy on your envelope. It's worth it. Like designing an ad and its headline, if you put 25 hours into the inside of your package, spend three or four on just those two lines on the envelope - they're that important.
Write 100 good lines, then go back and select the best of the best. They should make the recipient stop cold in whatever he's doing, and make him want to open the envelope, no, insist on opening the package. Create a package that demands to be opened. If your teaser copy isn't that good, don't use it.
Like the headline of an ad, the copy on an envelope has to be great, sensational, and terrific - all wrapped into just a few words. Solicit friends and neighbors to write user benefit lines for you. Remember these need wide appeal; they must be customer-benefit-oriented (biggest-benefit theory would apply here), and enticing, or teasing enough to make sure every reader is curious enough to open the envelope to look for the answer.
They also must remain as general as possible to attract and intrigue the widest range of people. This is your one chance to get your package opened, you have five seconds. This copy better be good. General teaser copy for the outside of the envelope may read: Free Offer Inside. See What's New - Details inside. New Pricing Information - Please Open Immediately!
Everyone has their own opinion on what works best.
More about Direct Mail Lists. See also: Direct Marketing Post Cards and Direct Marketing.
Response Makers - Direct Mail Lists
