Database Marketing
Most rental lists have a hot-line selection that includes only those people who have ordered recently. "Recently" is usually defined as anywhere from one to six months, depending on the list. The hot-line time period will be spelled out.
Frequency. Naturally, people who order frequently are desirable customers. These multi-buyers are available on lists, but you need to know how recent the purchases were and the amount spent for the frequency criteria to have meaning. A recent multi-buyer who spends an above-average amount on each order would be a prime mail-order customer.
Full Service Marketing
Website Promotions
Database Marketing info: Business-to-business direct marketers that have only one or two products need to make a profit from the front end, or initial mailing, because they don't have a back end of related items to sell. Companies that have specialized, high-priced products appealing to a limited market also seek substantial profits on the front end. Also, many smaller companies simply cannot afford to lose money to acquire customers and therefore must design their direct marketing programs so that profit is made from every mailing. See also Internet Lead Generation.
