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Consumer Direct Marketing - Facts:

Most recipients are reluctant to admit, even to themselves, that they Why your letter must are going to sit and read a promotional letter for ten or fifteen minutes. So if it look easy and short. looks like it's going to take a long time to read, it's just tossed in the pile to be read sometime between later and never, and eventually winds up getting thrown out. So Rule Number 1 is that it must look good to get people to read it.

 

Keep the letter visually stimulating. Use visual tricks to gain and hold Visual tricks. the reader's attention. Keep the reader from becoming bored by a wall of Underline. repetitive visual blocks of plain gray type. Underline one or two words, or a short ghrase, in all but one or two of the paragraphs.

Bold type can be effective if used occasionally to call attention to Bold. Important points like the Toll Free Number or Free Shipping. Use bold in one or two paragraphs. For words in a list, bold can be used more frequently.

The two uses of There are two very different, effective uses of letters. The first is in a commercial letters. Commercial mailing to the general marketplace of prospects, consumers or businesses. Examples would be what you receive from Publishers Clearing House, and letters in magazine renewals. When you include a page in your mailing package that looks like a letter, people really perceive it as a letter. They read it as they would a letter, a personal piece of correspondence from you to them.

 

Commercial mailings must pay for themselves immediately. The other use is a more personalized letter campaign sent to a very limited number of recipients, such as 50 of your best customers, or 100 of your best prospects. No other medium can do this. When people receive a brochure, they know that many of them were printed.

 

It's also the most underrated and underused tool in anyone's marketing arsenal. It is the most important part inside your direct mail package. In fact, the letter can be used alone without a brochure or company literature and you can still get a decent response. When people get your mailing package, they look at the brochure, but they read the letter. A mailing can work - and work well using just a letter.

 

In direct mail, success maybe just 32 cents away.

 

More about Consumer Direct Marketing.   See also: Direct Mail and Internet Marketing Online.

Response Makers - Consumer Direct Marketing