The most obvious improvement to be made in a brochure is content: the brochure fails to give prospects the information they requested and need to make an intelligent buying decision. To Terry C. Smith, communications manager at Westinghouse Defense and Electronic Systems Center in Baltimore, Maryland, content—or the lack of it—is what separates a winner from a loser among sales brochures aimed at the high-tech market. If done correctly the beauty of the medium is that the reader feels ie or she is the only person receiving this personal piece of correspondence.

Business Post Cards info: Just as it may take five or ten sales calls to make a big sale in perso How many letters most industries, it may take five or ten letters to make a big sale through does it take to mail. So don't be discouraged if your first mailing does not generate in create a successful responses, Sure, it's possible to make a big hit first time out, but I would direct mail to the right people for sure. Make sure to target your marketing campaign? See also Targeted Sales Leads .

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