No matter where you obtain your lists, accuracy is your primary concern. People in business change jobs, job titles, and companies frequently. You want to avoid mailing to people (or companies) who are no longer there. Compilers may offer refunds and guarantees based on the deliverability of their business lists. Polk, for example, will refund third-class postage for returned mail in excess of 7 percent of the total list. Unlike newsgroups, the members of mailing lists receive all the messages directly into their mailbox every day. You must never repeat the same or similar messages to a mailing list, as you might do in a newsgroup.

 

Business Lists info: As discussed, your a-mails must be carefully prepared before you post to a mailing list. Remember to make your subject line relevant, keep your messages short and to the point, and always include your sig.file. If you are unsure whether your posting is appropriate for the group, you can send a test message to the moderator asking for advice. For general prospecting, an SIC list allows you to blanket an entire business or industry nationwide or within your region. See also Real Estate Post Cards .

 

 

Response Makers - Business Lists