Advertising Mailing Lists
To find the perfect list or segment of a list for your product, inquire and do your list research and homework. If you are looking at mail order buyers, when was their most recent purchase? Is there a list of "hotline buyers"? Questions ask your broker There are people who have made multiple purchases and may be considered more questions. very mail responsive to product offers.) Is the list you are thinking about rented repeatedly? And after a few initial rentals (called tests) of renting parts of the list, do most firms who have run these tests rent the rest of the list, or at least more of the names for a level two test (called continuation)?
| Advertising Mailing Lists info: One of the most common means for selecting lists is using SIC codes. SIC stands for Standard Industrial Classification, a government-originated system that is a standard method of identifying business/industry types. The old SIC system, usually composed of four identifying numbers, has been enhanced by such vendors as Dun & Bradstreet to include six or even eight numbers. This permits much finer targeting for business-to-business direct marketers than ever before—and it makes available up to 15,000 different SIC CODES. 32 BUSINESS-TO-BUSINESS INTERNET MARKETING See also Consumer Lists. |
Response Makers - Advertising Mailing Lists